Nordic Knots is a premium rug and home textiles brand founded in Stockholm, known for its Scandinavian aesthetic and craftsmanship. In a category historically dominated by heritage suppliers, the company offers luxury-grade products at more accessible prices by tightly controlling sourcing, production and distribution, with a largely direct-to-consumer model. Nordic Knots has built a distinctive global brand that sits between traditional craftsmanship and contemporary, digitally native home retail.